RANA SIDAHMED

Sunbrella, a leader in performance fabrics used for indoor and outdoor furniture, partnered with ReCircled to repurpose sample materials that would otherwise be discarded. Avery Dennison supported the initiative by providing 100% recycled and FSC-certified care labels, hang tags, fabric labels, and stickers, all designed to be recyclable. Each label is digitally enabled with a QR code inviting consumers to "Discover the ReMade story," offering transparency into the item’s origins, transformation, and return options for recycling.By linking physical products to digital identities, Avery Dennison helps Sunbrella advance its circularity goals and reduce waste across the textile industry.