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AVERY DENNISON
x MARA HOFFMAN
x CIRCA
Creative Direction
+ Partnerships + Storytelling
Dress that Changes Everything" Driving Circularity Through Innovation
Our collaboration with Circ and Mara Hoffman brought circularity to
life with a digitally connected label, seamlessly enabling resale and take -back programs. This initiative reinforces Mara Hoffman’s sustainability commitment while showcasing how technology-driven solutions empower brands and consumers in a circular fashion economy.
We crafted this content as a powerful storytelling tool, designed to amplify awareness and engagement across marketing materials.
From concept to execution, it delivers a compelling narrative that captures the brand’s essence and maximizes impact across digital
and physical touchpoints.
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