RANA SIDAHMED

As one of the founding designers for Abercrombie’s brand Ruehl, I helped craft a distinct visual language through apparel graphics that nodded to NYC’s beatnik spirit and artistic subcultures. The designs blended poetic storytelling with experimental techniques, becoming a muse for the broader Abercrombie portfolio. These T-shirt collections sold out season after season, setting a new creative standard across the brand.